Peak Pulse Lead Generation Data Pipeline

The business was relying on manual data exports and disjointed Google Sheets App Scripts to manage direct mail campaigns. This led to high operational overhead, brittle data pipelines, and a lack of scalable tracking for lead conversion. They needed a programmatic way to scrape, normalize, and fulfill outreach.

Architected a modernized Node.js data pipeline to replace the legacy spreadsheet system. The architecture utilizes a backend service to interact with the Outscraper API for lead generation, normalizing and storing the payload in a PostgreSQL database (Supabase). Built integration pathways with the Lob.com API to programmatically trigger physical direct mail fulfillment as qualified leads enter the system.