Peak Pulse Lead Generation (In Progress)

The business was relying on manual data exports and disjointed Google Sheets App Scripts to manage direct mail campaigns. This led to high operational overhead, brittle data pipelines, and a lack of scalable tracking for lead conversion. They needed a programmatic way to scrape, normalize, and fulfill outreach.

I am actively architecting a modernized data pipeline to replace the legacy spreadsheet system. The new architecture utilizes a Node.js service to interact with the Outscraper API for lead generation, normalizing and storing the payload in a PostgreSQL database (Supabase). The final phase involves integrating the Lob.com API to programmatically trigger physical direct mail fulfillment the moment a qualified lead hits the database.